ABOUT FRANK
Frank started in a basement at work. Not after a funding round. Not after a strategy meeting. After the end of a messy relationship and the realisation that ghosting — the thing everyone does, the thing everyone accepts — is actually really bad. One rabbit hole led to another. The data was worse than expected. Nobody had built the obvious thing. So Frank did.
A FRANK INVESTIGATION · 2026
Stage 01
Dating apps are now the most common way couples meet in the UK. 33% of new connections start with a swipe. You match on a Tuesday. Their bio is good. You message first. They reply within the hour. Something shifts. You don't tell anyone yet but you think about it on the way home.
Stage 02
Daily messages. They remember things you said three days ago. You think about them at work. You tell a friend. What you don't know — what the apps don't tell you — is that 57% of Bumble users are also on Tinder at the same time. You are one of several conversations happening simultaneously.
Stage 03
A bar somewhere. Two hours becomes five. They walk you to the tube. You float home. 60% of UK daters say they want honesty about intentions before a first date. Most don't get it. The apps have no mechanism to require it.
Stage 04
No label. No plan. No shared future tense. You are an option, not a priority. Plans never extend past next weekend. 20,000 people in the UK Google 'situationship' every month — not to define it, but because they are living inside one and need to know they are not alone.
Stage 05
Replies slow. Two days between messages where there used to be two hours. Plans cancelled once, then twice. 'Mad week at work.' You make excuses for them because the alternative is knowing what this means.
Stage 06
Four days. Then seven. You send a message. It says delivered. Then read. No reply. You go over everything you said. 62% of active UK dating app users have been ghosted. You are not unusual. You are not too much.
Stage 07
Nothing. No explanation. No last message. Just the absence where a person used to be. 1 in 4 UK online daters have been ghosted. 1 in 5 have done it themselves. The same people who have been hurt are hurting others. Because there is no exit protocol. Nobody built one. Until now.
Stage 08
79% of Gen Z and 80% of Millennials report being drained by the endless cycle of swiping, matching, and ghosting. 1.4 million people left UK dating apps between 2023 and 2024. Most came back. Not because it got better. Because there was nowhere else to go. Frank exists because that should not be the only option.
END OF INVESTIGATION
Frank is built on one idea. Nobody should disappear without an answer.
HOW FRANK WORKS
When you join Frank you pay a £15 bond. Not a subscription. A commitment. It says — I showed up and I mean it.
If you want to leave a connection you use the Exit Protocol. Frank gives you the words. There are 11 ways to leave. All of them involve saying something. Because that’s all anyone ever wanted — just to know. Leave honestly and Frank returns your bond within 5 working days. Ghost anyone and you lose £5 automatically. Three ghosts and you’re removed. Good people pay nothing beyond their initial £15.
Frank doesn’t promise love. Frank promises you’ll always get an answer. That’s not nothing. For a lot of people, that’s everything.
This is why Frank needs to exist.